Entrepreneurship
著者
書誌事項
Entrepreneurship
Wiley, c2014
3rd ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references provide entrepreneurs with the most useful information.
目次
Chapter 1 - The Power of Entrepreneurship Chapter 2 - The Entrepreneurial Process Chapter 3 - Opportunity, Recognition, Shaping and Reshaping Chapter 4 - Understanding Your Business Model And Developing Your Strategy Chapter 5 - Entrepreneurial Marketing Chapter 6 - Building The Founding Team Chapter 7 - The Business Planning Process Chapter 8 - Building Your Pro Forma Financial Statements Chapter 9 - Facing Entrepreneurial Ventures Worldwide Chapter 10 - Raising Money For Starting And Growing Businesses Chapter 11 - Debt And Other Forms Of Financing Chapter 12 - Legal And Tax Issues, Including Intellectual Property Chapter 13 - Entrepreneurial Growth Chapter 14 - Social Entrepreneurship: An Overview
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