Multinationals and global consumers : tension, potential and competition

著者

• Chan, Tsang-sing
• Cui, Geng

書誌事項

Multinationals and global consumers : tension, potential and competition

edited by T. S. Chan, Geng Cui

（AIB Southeast Asia series / series editor, T.S. Chan）

Palgrave Macmillan, 2013

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB15359657
• ISBN:
  • 9781137307286
• LCCN: 2013043892
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xvii, 263 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HD62.4
  • DC23 : 658/.049
  • DC : 658
• 件名:
  • LCSH : International business enterprises -- Management
  • LCSH : Marketing
  • LCSH : Consumer behavior
• 親書誌ID:
  • BB15359602