Multinationals and global consumers : tension, potential and competition

Author(s)

• Chan, Tsang-sing
• Cui, Geng

Bibliographic Information

Multinationals and global consumers : tension, potential and competition

edited by T. S. Chan, Geng Cui

（AIB Southeast Asia series / series editor, T.S. Chan）

Palgrave Macmillan, 2013

Note

Includes bibliographical references and index

• NCID: BB15359657
• ISBN:
  • 9781137307286
• LCCN: 2013043892
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xvii, 263 p.
• Size: 23 cm
• Classification:
  • LCC : HD62.4
  • DC23 : 658/.049
  • DC : 658
• Subject Headings:
  • LCSH : International business enterprises -- Management
  • LCSH : Marketing
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BB15359602