Developing successful sport sponsorship plans
著者
書誌事項
Developing successful sport sponsorship plans
（Sport management library）
Fitness Information Technology, c2013
4th ed
大学図書館所蔵 全3件
注記
Includes bibliographical references (p. [119]-124) and index
内容説明・目次
内容説明
Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.
目次
- Preface
- Understanding Sport Sponsorship
- Prospecting for Sponsors
- Identifying Sponsor Needs
- Olympic Sponsorship Opportunities
- Individual Athlete Sponsorships
- Financial Implications
- Developing Successful Sport Sponsorship Proposals
- Securing Sponsorship Agreements
- Managing Sport Sponsorships
- References
- Index.
「Nielsen BookData」 より