Fundraising for sport and athletics

Author(s)

    • Leonard, Richard

Bibliographic Information

Fundraising for sport and athletics

by Richard Leonard

Fitness Information Technology, c2012

Available at  / 2 libraries

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Note

Includes bibliographical references (p. 239-242) and index

Description and Table of Contents

Description

Today more than ever, fund-raising is a crucial necessity for sport and athletics at all levels. Fund-raising for Sport and Athletics presents a dynamic blend of fund-raising theory and practice that will take the reader from the administrative aspects of conceptualising, developing, and implementing athletic program fund-raising to the actual operation of an assortment of straightforward and complex fund-raisers. Written for administrators, coaches, and sport management students, this book will provide insights into how to evaluate a fund-raising environment, assess the organisation's capabilities, and plan successful public events. Section I of the textbook details how to plan, design, and execute a fund-raising program, including the assembly of a fund-raising department, board of directors, and volunteer base. Section II provides a wide-ranging look at the execution of specific fund-raisers, such as golf tournaments, dream auctions, car washes, booster programs, and construction dedications. The section concludes with the step-by-step management and operation of summer instructional sports camp fund-raisers.

by "Nielsen BookData"

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