Applied conjoint analysis

Author(s)

• Rao, Vithala R.

Bibliographic Information

Applied conjoint analysis

Vithala R. Rao

Springer, c2014

Note

Includes bibliographical references and index

Details

• NCID: BB15384450
• ISBN:
  • 9783540877523
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Heidelberg
• Pages/Volumes: xv, 389 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8343
• Subject Headings:
  • LCSH : Conjoint analysis (Marketing)