Media relations in sport
著者
書誌事項
Media relations in sport
（Sport management library）
Fitness Information Technology, c2010
3rd ed
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注記
Includes bibliographical references (p. [273]-282) and index
内容説明・目次
内容説明
Any student interested in a career related to sport media has to know certain essentials -- how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise. All of these subjects and more are extensively addressed in this new and completely revised edition. The emphasis of these topics is not so much related to a theoretical understanding of sport media, but rather a practical one. The book is written with the idea that sport media communication does not exist as only something to be discussed in the abstract. Rather, there are fundamental skills, approaches, and procedures that relate directly to the success of communication. While this third edition rightly goes into emerging areas of the field and examines sport media relations from a global perspective, it also retains the focus of the first two editions, specifically on the basics and principles of sport media that remain its foundations.
目次
- Foreword
- Preface
- Introduction to Media Relations in Sport
- The Print Media
- The Broadcast Media
- Sports Information Specialists
- Developing Interviewing Skills
- Writing News Releases
- Creating a Media Guide
- Event Management
- Publicity Campaigns
- Crisis Management
- Global Sport Media Relations
- Law & Ethics
- New & Emerging Technologies
- Index.
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