The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories
著者
書誌事項
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories
W.W. Norton, 2012, c2011
- : pbk
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注記
"First published as a Norton paperback 2012"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
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