International business : the challenges of globalization

著者

書誌事項

International business : the challenges of globalization

John J. Wild, Kenneth L. Wild

Pearson, c2014

7th ed

大学図書館所蔵 件 / 全1件

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注記

Includes bibliographical references (p. 413-417) and indexes

内容説明・目次

内容説明

MARKET: Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals. A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all. The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today's global economy.

目次

I. GLOBAL BUSINESS ENVIRONMENT 1. Globalization II. NATIONAL BUSINESS ENVIRONMENTS 2. Cross-Cultural Business 3. Politics, Law, and Business Ethics 4. Economics and Emerging Markets III. INTERNATIONAL TRADE AND INVESTMENT 5. International Trade 6. Business-Government Trade Relations 7. Foreign Direct Investment 8. Regional Economic Integration IV. THE INTERNATIONAL FINANCIAL SYSTEM 9. International Financial Markets 10. International Monetary System V. INTERNATIONAL BUSINESS MANAGEMENT 11. International Strategy and Organization 12. Analyzing International Opportunities 13. Selecting and Managing Entry Modes 14. Developing and Marketing Products 15. Managing International Operations 16. Hiring and Managing Employees Notes Glossary Name/Company Index Subject Index

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