書誌事項

Organizational buying behavior

volume editor, Robert J. Thomas ; contributors, Wesley J. Johnston, Robert E. Spekman, Arch G. Woodside

(Legends in marketing, . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 1)

Sage, 2014

  • : hb

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注記

ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033

Includes bibliographical references

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