Consumer behavior

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Consumer behavior

volume editor, Barbara E. Kahn and Robert J. Meyer ; contributors, John Deighton, Arun K. Jain, David Schmittlein

(Legends in marketing, . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 2)

Sage, 2014

  • : hb

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ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033

Includes bibliographical references

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