書誌事項

Product and new product management

volume editor, Vijay Mahajan ; contributors, Eitan Muller, Arvind Rangaswamy, Glen L. Urban

(Legends in marketing, . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 3)

Sage, 2014

  • : hb

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注記

ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033

Includes bibliographical references

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