Product and new product management

著者

• Wind, Yoram J.
• Sheth, Jagdish N.
• Mahajan, Vijay
• Muller, Eitan
• Rangaswamy, Arvind
• Urban, Glen L.

書誌事項

Product and new product management

volume editor, Vijay Mahajan ; contributors, Eitan Muller, Arvind Rangaswamy, Glen L. Urban

（Legends in marketing, . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 3）

Sage, 2014

• : hb

注記

ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB15463207
• LCCN: 2013043273
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxvi, 307 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Consumer behavior
  • LCSH : Marketing research
  • FREE : Wind, Yoram J.
• 親書誌ID:
  • BB02660500