Product and new product management

Author(s)

• Wind, Yoram J.
• Sheth, Jagdish N.
• Mahajan, Vijay
• Muller, Eitan
• Rangaswamy, Arvind
• Urban, Glen L.

Bibliographic Information

Product and new product management

volume editor, Vijay Mahajan ; contributors, Eitan Muller, Arvind Rangaswamy, Glen L. Urban

（Legends in marketing, . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 3）

Sage, 2014

• : hb

Note

ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033

Includes bibliographical references

Details

• NCID: BB15463207
• LCCN: 2013043273
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxvi, 307 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Consumer behavior
  • LCSH : Marketing research
  • FREE : Wind, Yoram J.
• Parent Bibliography ID:
  • BB02660500