Bibliographic Information

Global marketing

volume editor, Arun K. Jain ; contributors, Roger J. Calantone ... [et al.]

(Legends in marketing, . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 6)

Sage, 2014

  • : hb

Available at  / 7 libraries

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Note

ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033

Includes bibliographical references

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