Marketing research and modeling

Author(s)

• Wind, Yoram J.
• Sheth, Jagdish N.
• Rao, Vithala R.
• Malhotra, Naresh K.
• Moskowitz, Howard R.
• Steckel, Joel H.

Bibliographic Information

Marketing research and modeling

volume editor, Vithala R. Rao ; contributors, Naresh K. Malhotra, Howard R. Moskowitz, Joel H. Steckel

（Legends in marketing, . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 7）

Sage, 2014

• : hb

Note

ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033

Includes bibliographical references

Details

• NCID: BB15463965
• LCCN: 2013043273
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxviii, 399 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Consumer behavior
  • LCSH : Marketing research
  • FREE : Wind, Yoram J.
• Parent Bibliography ID:
  • BB02660500