書誌事項

The future of marketing

volume editor, George S. Day ; contributors, Philip Kotler, David J. Reibstein, Frederick E. Webster

(Legends in marketing, . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 8)

Sage, 2014

  • : hb

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注記

ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033

Includes bibliographical references

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