Social networks and marketing

Author(s)

• Van den Bulte, Christophe
• Wuyts, Stefan

Bibliographic Information

Social networks and marketing

Christophe Van den Bulte, Stefan Wuyts

（Relevant knowledge series）

Marketing Science Institute, c2007

• : pbk

Note

"Advancing the science of world class marketing"--Cover

Includes bibliographical references (p. 99-122)

Details

• NCID: BB15464899
• ISBN:
  • 9780965711487
• LCCN: 2009278352
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: x, 127 p.
• Size: 23 cm
• Classification:
  • LCC : HF5414
  • DC22 : 658.834
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Social networks
• Parent Bibliography ID:
  • BB04350253