Ratings analysis : audience measurement and analytics

著者

• Webster, James G.
• Phalen, Patricia F.
• Lichty, Lawrence Wilson

書誌事項

Ratings analysis : audience measurement and analytics

James G. Webster, Patricia F. Phalen and Lawrence W. Lichty

Routledge, 2014

4th ed

• : hardback

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BB15499146
• ISBN:
  • 9780415526517
• LCCN: 2013006689
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xvi, 328 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HE8700.65
  • DC23 : 384.54/4
  • DC : 384
• 件名:
  • LCSH : Television programs -- Rating -- Methodology
  • LCSH : Television viewers
  • LCSH : Radio programs -- Rating -- Methodology
  • LCSH : Radio audiences