Trademark protection and territoriality challenges in a global economy
著者
書誌事項
Trademark protection and territoriality challenges in a global economy
(Elgar intellectual property and global development)
Edward Elgar, c2014
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
There is an inherent tension between the push to harmonize international intellectual property norms and the need to remain flexible and adaptive in domestic policy-setting. In trademark law, global brands protection must be balanced against the interests of consumers, who, though they may be aware of the global realm, are ultimately local actors. This is the key issue explored in this well-crafted and timely book.'
- Daniel J. Gervais, Vanderbilt University Law School, US
'Trademark law is territorial but trademarks, like trade, are increasingly global. Trademark owners often operate in worldwide markets where they are confronted with varying territorial legal rules about registration and even use of their trademarks. This apparent dichotomy between trade without borders and trademark laws with borders creates many challenging legal and practical issues which this volume tackles. This outstanding collection offers both specialists and novices insights into this complex topic. The editors are to be commended for their foresight in bringing this collection together.'
- Susy Frankel Victoria, University of Wellington, New Zealand
'The growing globalization of trade increases the challenges faced by trademark owners in the territories where they operate or plan to expand. Trademark owners thus have to find ways to solve the tension between global markets and territorial regimes of protection, which is precisely what this book explores from different angles and what makes it an essential work in today's borderless and brand-based economy. The result is a remarkable collection of original and thought-provoking chapters, which masterfully discuss the challenges and opportunities that the global economy presents, and will continue to present, for the territorial acquisition and enforcement of trademark rights.'
- Jacques de Werra, University of Geneva, Switzerland
As the modern business world becomes increasingly decentralized and globally focused, traditional interpretations and applications of trademark protection law are facing greater and greater challenges. This is particularly true regarding the principle of trademark territoriality, which holds that trademark rights are bound by the laws of individual nations. This timely volume offers expert analyses of the challenges facing crucial aspects of trademark law from some of the most prominent scholars in the field.
The contributors explore how the rise of international trade and globalization has changed the way trademark law functions in a number of important areas, including protection of well-known marks, parallel imports, enforcement of trademark rights against counterfeiting, remedies, protection of certification marks, and domain names. A detailed discussion of the history of trademarks and territoriality along with a comprehensive breakdown of current issues make this a complete and well-rounded resource for the study of trademark law in a contemporary context.
Students, professors and practitioners working in international law, trade law and intellectual property law will find this book to be a valuable resource.
Contributors include: G.W. Austin, I. Calboli, L. Chan Grinvald, M. Chon, D.C.K. Chow, G.B. Dinwoodie, C.H. Farley, L.C. Grinvald, M. LaFrance, M.A. Leaffer, E. Lee, J. Lipton, L.A.W. Lockridge, D.E. Long, P.-E. Moyse, M. Wong, P.K. Yu, D. Zografos Johnsson
目次
Contents:
Foreword
Graeme Dinwoodie
PART I: INTRODUCTION
1. The Inevitability of 'Territoriality Challenges' in Trademark Law
Graeme W. Austin
PART II: TERRITORIAL NORMS AND (GLOBAL) WELL-KNOWN MARKS
2. Protection of Well-Known Marks: A Transnational Perspective
Marshall A. Leaffer
3. Interactivity, Territoriality, and Well-Known Marks
Leah Chan Grinvald
4. The Pan-American Trademark Convention of 1929: A Bold Vision of Extraterritorial Meets Current Realities
Christine Haight Farley
PART II: PROTECTING QUALITY AND IDENTITY IN THE GLOBAL ECONOMY
5. Marks and More(s): Certification in Global Value Chains
Margaret Chon
6. Branding the Land: Creating Global Meanings for Local Characteristics
Doris Estelle Long
7. Signs Beyond Borders: Moving from Commodity to Differentiated Exports in the Coffee Industry
Daphne Zografos Johnsson
PART III: TERRITORIALITY, EXHAUSTION OF RIGHTS, AND GRAY MARKET PRODUCTS
8. The (Avoidable) Effects of Territorially Different Approaches to Trademark and Copyright Exhaustion
Irene Calboli
9. Avoiding Mutant Trademarks: A Statutory Exclusion for Copyrighted Accessories to Parallel Imports
Mary LaFrance
10. 'La Confusion des Genres': Logos and Packaging as Copyrighted Works
Pierre-Emmanuel Moyse
PART IV: (NATIONAL) TRADEMARK ENFORCEMENT CHALLENGES
11. Territoriality (Mis)Understood: Enforcing Well-Known Foreign Marks in the United States
Lee Ann W. Lockridge
12. The Curious Case of Fake Beijing Olympics Merchandise
Peter K. Yu
13. Trademark Enforcement in Developing Countries: Counterfeiting as an Externality Imposed by Multinational Companies
Daniel C.K. Chow
PART V: TRADEMARK TERRITORIALITY AND THE REGULATION OF CYBERSPACE
14. Trademarks, Free Speech, and ICANN's New gTLD Process
Jacqueline Lipton and Mary Wong
Index
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