Merchandise buying and management

著者

書誌事項

Merchandise buying and management

John Donnellan

Fairchild Books, 2014

4th ed

大学図書館所蔵 件 / 全3件

この図書・雑誌をさがす

注記

Previous ed.: 2007

Includes bibliographical references (p. 417-425) and indexes

内容説明・目次

内容説明

The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment-with examples from both fashion and non-fashion retailers-in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.

目次

Part One The Structure Of The Retail Industry 1 Retail Merchandising 2 Retailing Formats 3 Retail Locations 4 Retail Growth and Expansion 5 Communicating with Consumers Part Two The Development and Distribution of Consumer Products 6 Fashion Merchandising 7 Brands and Private Labels 8 Merchandise Resources Part Three The Financial Aspects of Merchandising 9 Measures of Productivity 10 Merchandising Accounting 11 Inventory Valuation Part Four Pricing, Planning, And Purchasing Retail Inventories 12 Retail Pricing 13 Planning Sales and Inventory 14 Purchase Terms Part Five Merchandise Control and Presentation 15 Merchandising Controls and Report Analysis 16 Store Layout and Merchandise Presentation

「Nielsen BookData」 より

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