The power of customer misbehavior : drive growth and innovation by learning from your customers

著者

• Fisher, Michael
• Abbott, Martin
• Lyytinen, Kalle

書誌事項

The power of customer misbehavior : drive growth and innovation by learning from your customers

Michael Fisher, Martin Abbott, and Kalle Lyytinen

Palgrave Macmillan, 2014

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB15544761
• ISBN:
  • 9781137348913
• LCCN: 2014000638
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: vii, 192 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.32
  • DC23 : 658.8/342
  • DC : 658.83
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Marketing
  • LCSH : Customer relations -- Management