The power of customer misbehavior : drive growth and innovation by learning from your customers
著者
書誌事項
The power of customer misbehavior : drive growth and innovation by learning from your customers
Palgrave Macmillan, 2014
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
目次
1. Why is Viral Growth Important? 2. The Viral Model 3. Technological Factors 4. Demonstrating Skills, Proficiency, Taste and Accomplishments 5. Seeing and Being Seen 6. Getting It Right 7. Getting It Wrong 8. Conclusion
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