MBA marketing

Author(s)

• McDonald, Malcolm
• Kolsaker, Ailsa

Bibliographic Information

MBA marketing

Malcolm McDonald, Ailsa Kolsaker

（Palgrave MBA series）

Palgrave Macmillan, 2014

Note

Includes bibliographical references and index

Details

• NCID: BB15545152
• ISBN:
  • 9781137300294
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xxiii, 517 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Textbooks
  • LCSH : Master of business administration degree -- Examinations -- Study guides
• Parent Bibliography ID:
  • BB15545119