Advertising : types of methods, perceptions and impact on consumer behavior

Author(s)

• Barreau, Lucas

Bibliographic Information

Advertising : types of methods, perceptions and impact on consumer behavior

Lucas Barreau, editor

（Advertising: media, marketing and consumer demands）

Nova, c2014

• : hardcover

Note

Includes bibliographical references and index

Details

• NCID: BB1555268X
• ISBN:
  • 9781629486123
• LCCN: 2013043488
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 169 p.
• Size: 23 cm
• Classification:
  • LCC : HF5823
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BB13384675