Media literacy
著者
書誌事項
Media literacy
Sage, c2014
7th ed
- : [pbk.]
大学図書館所蔵 件 / 全5件
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該当する所蔵館はありません
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your level of media literacy.
目次
PART 1: INTRODUCTION
1. Living in a Message-Saturated World
2. The Media Literacy Approach
PART 2: AUDIENCE
3. Individual Perspective
4. Industry Perspective on Audience
5. Children as a Special Audience
PART 3: INDUSTRY
6. Development of the Mass Media Industries
7. The Economic Game
PART 4: CONTENT
8. Reality Programming
9. News
10. Entertainment
11. Advertising
12. Interactive Media
PART 5: EFFECTS
13. Broadening Our Perspective on Media Effects
14. How Does the Media Effects Process Work?
PART 6: CONFRONTING THE ISSUES
15. Who Owns and Controls the Media?
16. Privacy
17. Piracy
18. Violence
19. Sports
PART 7: THE SPRINGBOARD
20. Helping Yourself and Others to Increase Media Literacy
「Nielsen BookData」 より