Religion as brands : new perspectives on the marketization of religion and spirituality

Author(s)

• Usunier, Jean-Claude
• Stolz, Jörg

Bibliographic Information

Religion as brands : new perspectives on the marketization of religion and spirituality

edited by Jean-Claude Usunier, Jörg Stolz

（Ashgate AHRC/ESRC religion and society series）

Ashgate, c2014

Note

Includes bibliographical references (p. [219]-244) and indexes

Details

• NCID: BB15644981
• ISBN:
  • 9781409467557
• LCCN: 2013015410
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Farnham
• Pages/Volumes: xix, 256 p.
• Size: 25 cm
• Classification:
  • LCC : HB72
  • DC23 : 206
• Subject Headings:
  • LCSH : Religion -- Economic aspects
  • LCSH : Branding (Marketing)
  • LCSH : Consumption (Economics)
• Parent Bibliography ID:
  • BB11406518