Global marketing : contemporary theory, practice, and cases

Author(s)

• Alon, Ilan
• Jaffe, Eugene D.
• Vianelli, Donata

Bibliographic Information

Global marketing : contemporary theory, practice, and cases

Ilan Alon, Eugene Jaffe, with Donata Vianelli

McGraw-Hill/Irwin, c2013

Note

Includes indexes

• NCID: BB1567800X
• ISBN:
  • 9780078029271
• LCCN: 2011042361
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 602 p.
• Size: 26 cm
• Classification:
  • LCC : HF1416
  • DC23 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Case studies