Services marketing : an interactive approach

Author(s)

• Fisk, Raymond P.
• Grove, Stephen J. (Stephen John)
• John, Joby

Bibliographic Information

Services marketing : an interactive approach

Raymond P. Fisk, Stephen J. Grove, Joby John

South-Western/Cengage Learning, c2014

4th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB15679862
• ISBN:
  • 9781285057132
• LCCN: 2012948793
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxiii, 261 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Service industries -- Management