Focus groups : theory and practice

著者

• Stewart, David W.
• Shamdasani, Prem N.

書誌事項

Focus groups : theory and practice

David W. Stewart, Prem N. Shamdasani

（Applied social research methods series, 20）

SAGE, c2015

3rd ed

• : [pbk.]

注記

Includes bibliographical references (p. 181-191) and index

内容説明・目次

内容説明

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.

目次

1. Introduction: Focus Group History, Theory, and Practice 2. Group Dynamics and Focus Group Research 3. Focus Groups and the Research Toolbox 4. Recruiting Focus Group Participants and Designing the Interview Guide 5. The Focus Group Moderator 6. Conducting the Focus Group 7. Analyzing Focus Group Data 8. Focus Groups in Practice 9. Virtual Focus Groups and Other Group Methods 10. Conclusion

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB15681864
• ISBN:
  • 9781452270982
• LCCN: 2013051223
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks, Calif.
• ページ数/冊数: xix, 202 p.
• 大きさ: 23 cm
• 分類:
  • LCC : H61.28
  • DC23 : 300.72/3
• 件名:
  • LCSH : Focus groups
  • LCSH : Social sciences -- Research -- Methodology
  • LCSH : Social groups
• 親書誌ID:
  • BA00687666