Handbook of contemporary marketing in China : theories and practices
著者
書誌事項
Handbook of contemporary marketing in China : theories and practices
（Management science : theory and applications）
Novinka, c2012
- : pbk
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
目次
- Preface
- Marketing in China: A Historical Overview
- The Development of Research Focus in Chinese Marketing Studies
- Research on Marketing in China: Present & Future
- The Chinese Notion of Guanxi
- Growth Strategies in Emerging Markets: Examples from the Logistics Industry in the Peoples Republic of China
- The Evolution & Governance of Marketing Channels in the Peoples Republic of China
- Pricing Strategies: The Experience of Firms Operating in China
- A Happy Man in a Buick: How Chinese Consumers Let Western Brands Enter Their Lives.
「Nielsen BookData」 より
