The book publishing industry
著者
書誌事項
The book publishing industry
Routledge, 2014
3rd ed
- : pbk
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注記
Includes bibliographical references (p. [431]-477) and index
収録内容
- Book publishing : an introduction
- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution
- The development of modern book publishing companies : history and analysis
- Business operations
- The editorial process
- Editors, book acquisitions, production, operations, and costs
- Marketing and selling books
- The book publishing industry confronts the twenty-first century's challenges
