Product-country images : impact and role in international marketing

著者

• Papadopoulos, N. G. (Nicolas G.)
• Heslop, Louise

書誌事項

Product-country images : impact and role in international marketing

Nicolas Papadopoulos, Louise A. Heslop, editors

Routledge, 2014, c1993

注記

Originally published: Binghamton, N.Y. : Howorth Press , 1993

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB15853096
• ISBN:
  • 9781560242369
• LCCN: 91035947
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxvi, 477 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5415.122
  • DC20 : 382
• 件名:
  • LCSH : Marketing
  • LCSH : Consumers' preferences -- Cross-cultural studies
  • FREE : Country of origin