Product-country images : impact and role in international marketing
著者
書誌事項
Product-country images : impact and role in international marketing
Routledge, 2014, c1993
並立書誌 全1件
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Originally published: Binghamton, N.Y. : Howorth Press , 1993
Includes bibliographical references and index
内容説明・目次
内容説明
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
目次
Contents
Foreword
Preface
Part I: The Meaning of Product and Country Images
What Product and Country Images Are and Are Not
"But Who Knows Where or When": Reflections on the Images of Countries and Their Products
Missing a Strategic Opportunity: Managers' Denial of Country-of-Origin Effects
Part II: An Overview of Research
Mapping Country-Of-Origin Research: Recent Developments and Emerging Avenues
Experiments on Country-of-Origin Effects: Review and Meta-Analysis of Effect Size
Part III: Methodological and Behavioral Perspectives
Estimating Demand Functions From the Country-of-Origin Effect
A Multi-Cue Test of Country-of-Origin Theory
Personality Variables and the Made-in Concept
Influence of Place of Production on Industrial Buyers' Perceptions
A Research Note on Country-of-Origin in Industrial Settings
Part IV: Countries as "Products" in the Global Arena
Countries as Corporate Entities in International Markets
International Product Competitiveness and the "Made In" Concept
The Image of Countries as Locations for Investment
Part V: Influences on Product and Country Images
Environmental Influences on Country of Origin Bias
Temporal Shifts of Developed Country Images: A 20-Year View
Images and Events: China Before and After Tiananmen Square
Through the Looking Glass: Product-Country Images and International Trade Agreements
Global Promotion of Country Image: Do the Olympics Count?
Epilogue: Could You Please Pass the Salt?
Index
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