Product-country images : impact and role in international marketing
Author(s)
Bibliographic Information
Product-country images : impact and role in international marketing
Routledge, 2014, c1993
Related Bibliography 1 items
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Originally published: Binghamton, N.Y. : Howorth Press , 1993
Includes bibliographical references and index
Description and Table of Contents
Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Table of Contents
Contents
Foreword
Preface
Part I: The Meaning of Product and Country Images
What Product and Country Images Are and Are Not
"But Who Knows Where or When": Reflections on the Images of Countries and Their Products
Missing a Strategic Opportunity: Managers' Denial of Country-of-Origin Effects
Part II: An Overview of Research
Mapping Country-Of-Origin Research: Recent Developments and Emerging Avenues
Experiments on Country-of-Origin Effects: Review and Meta-Analysis of Effect Size
Part III: Methodological and Behavioral Perspectives
Estimating Demand Functions From the Country-of-Origin Effect
A Multi-Cue Test of Country-of-Origin Theory
Personality Variables and the Made-in Concept
Influence of Place of Production on Industrial Buyers' Perceptions
A Research Note on Country-of-Origin in Industrial Settings
Part IV: Countries as "Products" in the Global Arena
Countries as Corporate Entities in International Markets
International Product Competitiveness and the "Made In" Concept
The Image of Countries as Locations for Investment
Part V: Influences on Product and Country Images
Environmental Influences on Country of Origin Bias
Temporal Shifts of Developed Country Images: A 20-Year View
Images and Events: China Before and After Tiananmen Square
Through the Looking Glass: Product-Country Images and International Trade Agreements
Global Promotion of Country Image: Do the Olympics Count?
Epilogue: Could You Please Pass the Salt?
Index
by "Nielsen BookData"