Visual communication theory and research : a mass communication perspective

著者

• Fahmy, Shahira
• Bock, Mary Angela
• Wanta, Wayne

書誌事項

Visual communication theory and research : a mass communication perspective

Shahira Fahmy, Mary Angela Bock, and Wayne Wanta

Palgrave Macmillan, 2014

注記

Includes bibliographical references (p. [155]-182) and index

内容説明・目次

内容説明

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

目次

1. Linking Theory to Visual Communication 2. Historical Research 3. Who: Research on the Sources of Visual Communication 4. Says What: Research on the Content in Visual Communication 5. To Whom: Research on the Audiences in Visual Communication 6. In Which Channel: Research on Media Used in Visual Communication 7. With What Effect I: Research on Cognitive Effects of Visual 8. With What Effect II: Research on Attitudinal Effects of Visual 9. With What Effect III: Research on Behavioral Effects of Visual 10. Conclusions

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB15886674
• ISBN:
  • 9781137362148
• LCCN: 2013042165
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xii, 190 p.
• 大きさ: 23 cm
• 分類:
  • LCC : P93.5
  • DC23 : 302.2/072
• 件名:
  • LCSH : Visual communication
  • LCSH : Visual communication -- Research