Advertising and integrated brand promotion

Author(s)

• O'Guinn, Thomas C.

Bibliographic Information

Advertising and integrated brand promotion

Cengage Learning, c2015

7th ed., Student ed / Thomas Clayton O'Guinn ... [et al.]

• : with CourseMate

Other Title

Advertising & integrated brand promotion

Access to Electronic Resource 1 items

• Advertising and integrated brand promotion

  c2015.

  Maruzen eBook Library

Note

Includes indexes

Details

• NCID: BB15960154
• ISBN:
  • 9781285187815
• LCCN: 2013953892
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Stamford, Conn.
• Pages/Volumes: xx, 407 p.
• Size: 28 cm
• Classification:
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising