Franco sells Spain to America : Hollywood, tourism and public relations as postwar Spanish soft power
著者
書誌事項
Franco sells Spain to America : Hollywood, tourism and public relations as postwar Spanish soft power
（Palgrave studies in the history of the media）
Palgrave Macmillan, 2014
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注記
Bibliography: p. 249-263
Includes index
内容説明・目次
内容説明
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.
目次
1. Introduction 2. Be El Caudillo's Guest: Postwar American Tourism To Franco Spain 3. 'Hollywood In Madrid': The American Film Industry and the Franco Regime 4. The Franco Regime's Postwar US Public Relations Strategies: Media, Messages, and Relationships in America 5. The Oppression of Spain's Protestants and Jews: Neutralizing the Franco Regime's Key US Reputational Threat 6. The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 Million US Outreach Summa 7. Conclusion: Success, Inertia, Death, Democracy and a Fallacy
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