Media and communication research methods : an introduction to qualitative and quantitative approaches

Author(s)

• Berger, Arthur Asa

Bibliographic Information

Media and communication research methods : an introduction to qualitative and quantitative approaches

Arthur Asa Berger

SAGE, c2014

3rd ed.

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB16145783
• ISBN:
  • 9781452256573
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xvii, 365 p.
• Size: 23 cm
• Classification:
  • LCC : P91.3
  • DC23 : 302.23072
• Subject Headings:
  • LCSH : Mass media -- Research -- Methodology
  • LCSH : Communication -- Research -- Methodology