Analytics and dynamic customer strategy : big profits from big data

Author(s)

• Tanner, John F.

Bibliographic Information

Analytics and dynamic customer strategy : big profits from big data

John F. Tanner Jr

John Wiley & Sons, c2014

Note

Includes bibliographical references and index

Details

• NCID: BB16196729
• ISBN:
  • 9781118905739
• LCCN: 2014005246
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xviii, 235 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.5
  • DC23 : 658.8/34
• Subject Headings:
  • LCSH : Customer relations
  • LCSH : Relationship marketing
  • LCSH : Big data