Aaker on branding : 20 principles that drive success

Author(s)

• Aaker, David A.

Bibliographic Information

Aaker on branding : 20 principles that drive success

David Aaker

Morgan James Pub., c2014

• : pbk

Note

Includes index

Details

• NCID: BB16204598
• ISBN:
  • 9781614488705
  • 9781614488323
• LCCN: 2013945748
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 208 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.827
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products