Candidate-centered campaigns : political messages, winning personalities, and personal appeals
著者
書誌事項
Candidate-centered campaigns : political messages, winning personalities, and personal appeals
Palgrave Macmillan, 2014
- : hardback
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注記
Includes bibliographical references (p. [187]-197) and index
内容説明・目次
内容説明
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
目次
1. The Role of the Candidate in Campaign Messages 2. Why Campaigns Use Candidate-Centered Messages 3. Candidates and Campaign Planning 4. The Use of Candidate-Centered Appeals 5. The Types of Candidate-Centered Appeals 6. Candidate-Centered Appeals and Personal Issues 7. The Effect of Candidate-Centered Appeals 8. Candidate- Centered Appeals and Citizens
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