Loyalty program point exchange networks and their impact on marketing perfofmance

Author(s)

• 勝又, 壮太郎 カツマタ, ソウタロウ
• 若林, 隆久 ワカバヤシ, タカヒサ

Bibliographic Information

Loyalty program point exchange networks and their impact on marketing perfofmance

Sotaro Katsumata, Takahisa Wakabayashi

（Discussion paper series / Faculty of Economics Nagasaki University, no. 2014-06）

Faculty of Economics Nagasaki University, 2014

Note

"May 2014"

Bibliography: leaves 16-19

• NCID: BB16296960
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Nagasaki
• Pages/Volumes: 19 leaves
• Size: 30 cm
• Classification:
  • NDC8 : 673.3
• Subject Headings:
  • NDLSH : ポイントサービス
• Parent Bibliography ID:
  • BB10098294