Business-to-business marketing

Author(s)

• Brennan, Ross
• Canning, Louise
• McDowell, Raymond

Bibliographic Information

Business-to-business marketing

Ross Brennan, Louise Canning, Raymond McDowell

SAGE, 2014

3rd ed

• : pb

Note

Previous ed.: 2011

Includes bibliographical references (p. [355]-373) and index

Details

• NCID: BB16358693
• ISBN:
  • 9781446273722
  • 9781446273739
• LCCN: 2013951801
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xx, 385 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.804
• Subject Headings:
  • LCSH : Industrial marketing
  • LCSH : Industrial marketing -- Case studies