Word of mouth and social media

Author(s)

• Kimmel, Allan J.
• Kitchen, Philip J.

Bibliographic Information

Word of mouth and social media

edited by Allan J. Kimmel and Philip J. Kitchen

Routledge, 2015

Note

Includes bibliographical references and index

Details

• NCID: BB16377621
• ISBN:
  • 9780415743808
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xii, 164 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.872
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Online social networks