Sponsorship in marketing : effective communication through sports, arts, and events

著者

• Cornwell, T. Bettina

書誌事項

Sponsorship in marketing : effective communication through sports, arts, and events

T. Bettina Cornwell

Routledge, 2014

• : hbk
• : pbk

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BB16390437
• ISBN:
  • 9780415739795
  • 9780415739801
• LCCN: 2014001747
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xiv, 166 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD59.35
  • DC23 : 659.2/85
• 件名:
  • LCSH : Corporate sponsorship
  • LCSH : Special events -- Marketing
  • LCSH : Sports sponsorship
  • LCSH : Performing arts sponsorship