Sponsorship in marketing : effective communication through sports, arts, and events

Author(s)

• Cornwell, T. Bettina

Bibliographic Information

Sponsorship in marketing : effective communication through sports, arts, and events

T. Bettina Cornwell

Routledge, 2014

• : hbk
• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB16390437
• ISBN:
  • 9780415739795
  • 9780415739801
• LCCN: 2014001747
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 166 p.
• Size: 24 cm
• Classification:
  • LCC : HD59.35
  • DC23 : 659.2/85
• Subject Headings:
  • LCSH : Corporate sponsorship
  • LCSH : Special events -- Marketing
  • LCSH : Sports sponsorship
  • LCSH : Performing arts sponsorship