Branding Chinese mega-cities : policies, practices and positioning

Author(s)

• Berg, Per-Olof
• Björner, Emma

Bibliographic Information

Branding Chinese mega-cities : policies, practices and positioning

edited by Per Olof Berg, Emma Björner

Edward Elgar, c2014

Note

Includes bibliographical references and index

Details

• NCID: BB16457618
• ISBN:
  • 9781783470327
• LCCN: 2013954382
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham, U.K.
• Pages/Volumes: xvi, 302 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8270951
• Subject Headings:
  • LCSH : Branding (Marketing) -- China