Shopper marketing and the role of in-store marketing

Author(s)

• Grewal, Dhruv
• Roggeveen, Anne L.
• Nordfält, Jens
• Malhotra, Naresh K.

Bibliographic Information

Shopper marketing and the role of in-store marketing

edited by Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält

（Emerald books, . Review of marketing research / series editor, Naresh K. Malhotra ; v. 11）

Emerald, 2014

Note

Includes bibliographical references

Details

• NCID: BB16507964
• ISBN:
  • 9781784410018
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xxi, 220 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB00489229