Marketing : an introduction
著者
書誌事項
Marketing : an introduction
SAGE, 2014
3rd ed
- : [pbk.]
- : pbk. + interactive IEB
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注記
Previous ed.: 2010
Includes bibliographical references and index
Incorrect ISBN on t.p. verso (9781849205702, 9781849205719)
内容説明・目次
- 巻冊次
-
ISBN 9781446266465
内容説明
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media*
Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424)
With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want.
An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf (R) and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.
Green coffee cups in the margins link students directly to a wealth of online resources.
Watch videos to get a better understanding of key concepts and provoke in-class discussion
Visit websites and templates to help guide students' study
A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study
A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts
For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy - a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule.
New to the 3rd edition:
Covers topics such as digital marketing, global marketing and marketing ethics
Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university
Fun activities for students to try with classmates or during private study to help consolidate what they have learnt
(*interactivity only available through Vitalsource eBook)
目次
PART I: This is Marketing
Chapter 1: Marketing today
Chapter 2: The marketing environment
PART II: Making Sense of Markets
Chapter 3: Buyer behaviour
Chapter 4: Market segmentation, targeting and positioning
Chapter 5: Marketing research
PART III: The Marketing Mix
Chapter 6: Product
Chapter 7: Service products
Chapter 8: Promotion (marketing communications)
Chapter 9: Place
Chapter 10: Price
PART IV: Managing Marketing
Chapter 11: Building brands using the international marketing mix
Chapter 12: Marketing planning
- 巻冊次
-
: [pbk.] ISBN 9781446266472
内容説明
If you're reading this, the chances are you're enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers everything in your course without being large and expensive. You would probably also like a colourful user-friendly text that uses simple English and makes the subject fun and easy to get to grips with. Marketing: An Introduction is tailor-made for you. This new edition has been further improved to include: * Buzz topics in marketing which you will need to engage with to achieve top grades such as digital marketing, global marketing and marketing ethics * An even greater emphasis on employability and marketing in the workplace to help you think about what you want to do beyond university life and how you transfer your new knowledge of marketing into the real world * More fun activities to try with your classmates or outside the classroom as private study * Improved video content on the companion website to help bring alive what you are learning * An interactive e-book and mobile study. This textbook is essential to anyone studying marketing for the first time at university.
目次
PART ONE: THIS IS MARKETING Marketing Today The marketing environment PART TWO: MAKING SENSE OF MARKETS Buyer behaviour Market segmentation, targeting and positioning Marketing research PART THREE: THE MARKETING MIX Product Service products Promotion (marketing communications) Place Price PART FOUR: MANAGING MARKETING Building brands using the marketing mix Marketing planning
- 巻冊次
-
: pbk. + interactive IEB ISBN 9781446296424
内容説明
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media*
Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424)
With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want.
An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf (R) and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.
Green coffee cups in the margins link students directly to a wealth of online resources.
Watch videos to get a better understanding of key concepts and provoke in-class discussion
Visit websites and templates to help guide students' study
A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study
A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts
For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy - a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule.
New to the 3rd edition:
Covers topics such as digital marketing, global marketing and marketing ethics
Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university
Fun activities for students to try with classmates or during private study to help consolidate what they have learnt
(*interactivity only available through Vitalsource eBook)
目次
PART I: This is Marketing
Chapter 1: Marketing today
Chapter 2: The marketing environment
PART II: Making Sense of Markets
Chapter 3: Buyer behaviour
Chapter 4: Market segmentation, targeting and positioning
Chapter 5: Marketing research
PART III: The Marketing Mix
Chapter 6: Product
Chapter 7: Service products
Chapter 8: Promotion (marketing communications)
Chapter 9: Place
Chapter 10: Price
PART IV: Managing Marketing
Chapter 11: Building brands using the international marketing mix
Chapter 12: Marketing planning
「Nielsen BookData」 より