Field guide to case study research in business-to-business marketing and purchasing

著者

• Woodside, Arch G.
• Pattinson, Hugh
• Marshall, Roger

書誌事項

Field guide to case study research in business-to-business marketing and purchasing

edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall

（Advances in business marketing and purchasing, v. 21）（Emerald books）

Emerald, 2014

1st ed

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB16527600
• ISBN:
  • 9781784410803
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Bingley
• ページ数/冊数: xvi, 288 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.804
• 件名:
  • LCSH : Industrial marketing
  • LCSH : Purchasing
• 親書誌ID:
  • BA20036241
  • BB00489229