Field guide to case study research in business-to-business marketing and purchasing

Author(s)

• Woodside, Arch G.
• Pattinson, Hugh
• Marshall, Roger

Bibliographic Information

Field guide to case study research in business-to-business marketing and purchasing

edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall

（Advances in business marketing and purchasing, v. 21）（Emerald books）

Emerald, 2014

1st ed

Note

Includes bibliographical references

Details

• NCID: BB16527600
• ISBN:
  • 9781784410803
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xvi, 288 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.804
• Subject Headings:
  • LCSH : Industrial marketing
  • LCSH : Purchasing
• Parent Bibliography ID:
  • BA20036241
  • BB00489229