Field guide to case study research in business-to-business marketing and purchasing
著者
書誌事項
Field guide to case study research in business-to-business marketing and purchasing
(Advances in business marketing and purchasing, v. 21)(Emerald books)
Emerald, 2014
1st ed
大学図書館所蔵 全7件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references
内容説明・目次
内容説明
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. This new volume in the Advances in Business Marketing and Purchasing series is a must for B2B scholars and executives.
目次
Building Relationships for Survival: Coping Media Industry Dynamics.
The Parable of a Little Research: Making Money from an Internet Trading Portal.
Barriers to Innovation Diffusion in Industrial Networks: A Systematic Combining Approach.
Using Discourse Analysis in Case Study Research in Business-to-Business Contexts.
Ethnographic Research in Service Marketing: Theory, Methods, and Practice.
B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach.
Implementing Strategic Changes to Generate Sustainable Competitive Advantage.
Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis.
New B2B Methods, Techniques and Technologies for Capturing Insights of Major Account Managers: Developing B2B Communities for Energy Supply.
Factors Driving Manufacturing Flexibility: The Taiwanese Case.
Using Case-Based Research for Agent-Based Modelling.
Deal-Making Negotiations by Governments and Major Product Suppliers: A Case Study of the U.S. Department of Defense and Airbus versus Boeing.
A Primer to the General Theory of Behavioral Strategies in Business-to-Business Marketing.
Preface.
List of Contributors.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing.
Advances in business marketing and purchasing.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing.
Copyright page.
Building Relationships for Survival: Coping Media Industry Dynamics.
The Parable of a Little Research: Making Money from an Internet Trading Portal.
Barriers to Innovation Diffusion in Industrial Networks: A Systematic Combining Approach.
Using Discourse Analysis in Case Study Research in Business-to-Business Contexts.
Ethnographic Research in Service Marketing: Theory, Methods, and Practice.
B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach.
Implementing Strategic Changes to Generate Sustainable Competitive Advantage.
Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis.
New B2B Methods, Techniques and Technologies for Capturing Insights of Major Account Managers: Developing B2B Communities for Energy Supply.
Factors Driving Manufacturing Flexibility: The Taiwanese Case.
Using Case-Based Research for Agent-Based Modelling.
Deal-Making Negotiations by Governments and Major Product Suppliers: A Case Study of the U.S. Department of Defense and Airbus versus Boeing.
A Primer to the General Theory of Behavioral Strategies in Business-to-Business Marketing.
Preface.
List of Contributors.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing.
Advances in Business Marketing & Purchasing.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing.
Copyright page.
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