Political marketing : principles and applications
著者
書誌事項
Political marketing : principles and applications
Routledge, 2014
2nd ed
- : pbk
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.
Features and benefits of the second edition:
New chapters on political branding and delivery marketing;
Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations;
Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and
Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions
Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics.
This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
目次
1. Introduction to Political Marketing 2. Political Strategy 3. Political Market Research 4. Political Branding 5. Internal Political Marketing 6. Static Political Marketing Communication 7. Relational and Interactive Political Marketing Communication 8. Political Delivery Marketing 9. Political Marketing and Democracy
「Nielsen BookData」 より