Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Author(s)

• Lindström, Martin

Bibliographic Information

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Martin Lindstrom

Crown Business, c2011

• : [hbk.]

Note

Includes index

Details

• NCID: BB16589696
• ISBN:
  • 9780385531733
• LCCN: 2011023484
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 291 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/343
  • DC22 : 658.8/343
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumers -- Psychology
  • LCSH : Brand choice -- Psychological aspects
  • LCSH : Marketing -- Psychological aspects
  • LCSH : Neuromarketing